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AI search optimization tool

See if ChatGPT names your product, and what to do if it doesn’t

When people ask ChatGPT or Google “what’s the best app for…”, the answer names a few products. Every week, HollerScout asks those questions for you, checks if you’re named, and finds the pages the answers came from. Get on those pages, and you have a better chance of being named next time.

Try it for 7 days for $3See what it finds

7 days for $3 · Cancel any time · It never posts for you

ChatGPT left you out here

The basics

What is AI search optimization?

AI search optimization means getting your product named in answers from AI tools like ChatGPT and Google’s AI Overviews. These tools don’t pick products at random. They read web pages, like “best of” lists, reviews and forum posts, and repeat what those pages say. So to show up in the answers, you need to show up on the pages they read.

Some people call it generative engine optimization (GEO) or LLM SEO. HollerScout does the first part for you every week. It asks ChatGPT search and Google’s AI the questions your buyers ask, checks whether you’re named, and turns the pages they cite into a to-do list.

What it finds

Where you stand, and what to do about it

Each week you see if AI answers name you, plus a short list of things to do. Every item links to the real page.

Whether AI names you

For each question, you see if ChatGPT and Google’s AI named you, and which products they named instead. It’s on your dashboard after every scan.

The pages AI answers use

When an answer names your competitors and not you, it finds the pages the answer cited. For a “best of” list, you get the writer’s email and a short draft asking them to add you.

  • Pages worth writing

    When the answers cite weak or old pages, it suggests a page you could write that answers the question better, like a comparison or a “best X for Y” page.

  • Websites to ask for a link

    Guides and resource pages that an answer cited, where your product would fit. It says which of your pages to suggest and why.

  • Threads to reply to

    AI answers often draw on Reddit and forum threads. Your weekly list also has threads where a helpful reply from you fits. You write it yourself.

How it works

How it checks

It does this every week, on its own. Your first check comes about 10 minutes after you add your website.

  1. 01

    Works out what buyers ask

    It reads your website and writes the questions your buyers ask, like “best budgeting app for couples”.

  2. 02

    Asks ChatGPT and Google

    It asks ChatGPT search and Google’s AI Overviews each question, and keeps the answer and the pages it cites.

  3. 03

    Checks if you’re named

    It looks for your product’s name and website in each answer, and notes which products are named instead.

  4. 04

    Makes you a to-do list

    The pages behind each answer become opportunities, scored from 0 to 100, with what to do next. You do it yourself.

Who does what

What it does, and what you do

AI answers repeat what real web pages say. So the way to get named is to get onto those pages, honestly. HollerScout finds them and writes first drafts. You do the asking, as yourself.

HollerScout

  • Asks ChatGPT and Google’s AI every week
  • Checks if they name you
  • Finds the pages they used
  • Writes drafts for “best of” lists

You

  • Pick what to do
  • Change the email and send it
  • Write your own pages and replies

HollerScout never

  • Posts, comments or sends emails
  • Writes fake reviews
  • Uses fake accounts
  • Promises AI will name you

Other options

Other AI search tools

AI visibility trackers ask many AI tools lots of questions every day and chart how often you come up. That helps big brands watch their numbers. If you’re small and want to know what to do next, a short list of pages to get on helps more.

HollerScout compared with AI visibility trackers, SEO tools with AI features and GEO agencies
CapabilityHollerScoutAI visibility trackersSEO tools with AI featuresGEO agencies
Checks if ChatGPT names youYesYesSome doYes
Checks Google’s AI OverviewsYesYesYesYes
Checks Perplexity, Gemini and ClaudeNoMost doSome doYes
Questions checkedUp to 4 a weekDozens or more, often dailyVariesVaries
Charts over timeNoYesYesYes
Finds the pages AI answers useYesSome doSome doYes
Tells you what to do next, with draftsYesNoNoYes
Also finds links to ask for and questions to answerYesNoSome doNo
Cost$19 a monthAbout $30 to $500+ a monthOften $100+ a monthOften $2,000+ a month

AI search is one part of HollerScout. Each week’s list also has links to ask for, questions to answer and pages worth writing. See everything it does.

Questions

Questions about AI search

What is AI search optimization?

AI search optimization means getting your product named in answers from AI tools like ChatGPT and Google’s AI Overviews. These tools don’t pick products at random. They read web pages, like “best of” lists, reviews and forum posts, and repeat what those pages say. So to show up in the answers, you need to show up on the pages they read.

What is generative engine optimization (GEO)?

It’s another name for AI search optimization. A “generative engine” is an AI tool that writes answers, like ChatGPT. Some people also call it LLM SEO or answer engine optimization (AEO). They all mean getting your product named in AI answers.

How do I get my product mentioned by ChatGPT?

ChatGPT search reads web pages before it answers. Get your product onto the pages it reads for your kind of question: “best of” lists, reviews, directories and forum threads. Make sure your own website says clearly what you do and who it’s for. HollerScout shows you which pages ChatGPT used, so you know where to start.

Which AI tools does it check?

ChatGPT search and Google’s AI Overviews. It doesn’t check Perplexity, Gemini or Claude yet.

How many questions does it check?

Up to 4 each week, picked from what your buyers ask, like “best budgeting app for couples”. It asks each one in both ChatGPT and Google.

Does it track my AI visibility over time?

Not yet. After each scan, your dashboard shows how many answers named you that week. It doesn’t draw a chart over time. If you need daily tracking across many AI tools, an AI visibility tracker is a better fit.

Can it make ChatGPT name my product?

No, and nobody can promise that. AI answers change, and they can be different for each person. What you can do is get onto the pages they read. That gives you a better chance.

Does it post or write reviews for me?

No. It never posts, comments or sends emails, and it never writes fake reviews. It finds the pages and writes first drafts. You decide what to send.

How much does it cost?

It costs $19 a month for one product, and it includes the AI search check. You can try it for 7 days for $3.

Want to see if ChatGPT names you?

Add your website. In about 10 minutes, you’ll see what ChatGPT and Google’s AI say about products like yours, and where to start. You can try it for 7 days for $3.

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